The use of “wine labels” dates all the way back to ancient Egypt, with seals and etchings put in place to improve trade. But that doesn’t mean that wine label printing needs to be stuck in the ancient days. New trends and technology are helping wineries change the way people engage with their brands and stand out from the competition.
So what the best wine labels should be? The best wine labels do more than just provide customers with a brand name and basic information. Each label can tell the story of your winery, providing a first impression that allows buyers to get a good feeling about your product. The best wine labels will give you the answer of the following question:
- Who made the wine? This is the brand which will usually appear at the top or bottom of the label
- What kind of wine is it? As there are so many types of the wine, such as red wine, white wine, rose wine and so on.
- Where is the wine from? It is connected to where the grape come from.
- Where was your product made and bottled? If this location differs from the winery or vineyard, this location, both name and address, must be printed on the label.
- What is the percentage of alcohol by volume? The alcohol content is in need on every bottle label.
- How much wine is in the bottle? This net weight is also needed on every bottle.
These factors has lead to the half of success. Here are the three important tips for the best wine labels.
Specialty Die Cut Labels
The classic rectangular partial or full-wrap labels are a staple in the wine industry, but more wineries are willing to try new shapes for their paper labels.
Paper wine labels can come in all sorts of shapes and sizes, so testing out this trend is simply a matter of figuring out how the shape enhances your branding. It’s also possible to pair custom-shaped labels with different bottle shapes or patterns on the container. Wine isn’t just for squares, so don’t be afraid to use paper labels to think outside the box.
Specialty Materials
We get used to touch the products before we buy it. If a label is good, it will increase our desire to buy. Paper’s versatility allows you to be very creative when it comes to playing with textures. A rougher material can add a tougher, earthier feel that may fit bold, red wines. Embossed patterns can add a level of sophistication or a more modern feel. No matter your wine’s story, paper can be used to add a tactile dimension to your packaging.
And not only we can consider it from using various paper materials. An exciting texture can also be created through printing capabilities like embossing, UV and foil. Gold foil is widely used in wine labels. As it not only give us the exciting texture, but also glints in the light and draws attention from each angle.
New Trend to Canned Wine Label
Because of the portability, affordability, and convenience of can, canned wine is becoming more popular. This trend means that designers need to rethink the new label for the canned wine.
Wine cans come in various sizes that are smaller than the usual 750ml bottle, which can limit the amount of space you have to fit everything you need. First, we need to ensure the suitable can for the wine. Second, measure the dimensions so you know how much real estate you’re working with for your cans. Last, because the cans is not transparent like glass. You may need to consider a full-wrap label that offers 360-degree coverage.
